Heat Advertising has spread Knorr’s Magic Aromas

Bucharest, July 14, 2009: Heat Advertising has marked a new phase in its successful relationship with Unilever South Central Europe, by implementing the new nationwide sampling campaign "Knorr Magia Aromelor" (Magic Aromas).

Between 29 of May and 27 of June, not less than 190.000 Romanian women, modern, innovative and dynamic, have received from Knorr samples from the universal condiment Knorr Magia Aromelor and shopping notebooks as well.

So, the ladies met with the Knorr ambassadors either in hypermarkets or crowded areas, like intersections or bus stops and were offered the condiment with the best recipe on the market to try out at home; the condiment comes in two taste choices: ’12 vegetable’ or chicken.

Knorr is the most important brand of Unilever worldwide, being present in 187 countries.

Heat Advertising developed projects for clients such as Unilever South Central Europe, Brau Union, Eximbank Romania, Porche Romania, L'Oreal Romania, Beiersdorf Romania, Lease Plan Romania, Ursus Breweries, Topway Industries, Whirlpool Romania, SSL Romania (Durex, Scholl) or JTI Romania; these are just a few of the companies who benefited from the agency’s communication services.