[Heat Advertising Press release, Bucharest – April 21st 2004]
Heat Advertising designed and developed the Astral Telecom stand – one of the most important integrated communication solutions providers – for CERF 2004, event that takes place between the 20th and the 24th of April. Heat Advertising won the pitch organized by Astral Telecom at the end of March 2004, for the second year in a row. This comes to prove the agency’s continuous effort to understand the clients’ personality and real communication needs.
Conceived as a tri-dimensional metaphoric expression of Astral Telecom’s motto, "Created to evolve", the stand developed by Heat Advertising is meant to actively participate to the evolution of the bond between the company and its target, through a complete and opened communication. Visually, the project adapts the symbolic elements of the term evolution, thus significantly defining the space of the stand.
Cornelia Guşă – PR Manager Astral Telecom: «Heat Advertising is not only the company that won the tender to make our stand. It is also the one that really proved to be able to relate to a telecom company and add value through consistence, coherence and creativity.»
Cornel Latiş – General Manager Heat Advertising: "We have developed Astral Telecom’s stand concept, strongly convinced that, through every means involved, from the kind of light used to execution details, communication support – being video, audio, or printed – an emotional bond between the firm and its consumers must be created and consolidated. That is a principle we apply in every project we develop, be it BTL or ATL".