Heat Advertising, together with Grey Worldwide Romania, launches the project "Event & Marketing Services Club" (CEMS), under the patronage of Romanian Association of Advertising Agencies (UAPR). This initiative was born from the desire to value Below-The-Line services, which we are continuously improving, creatively, but also strategically. We invite any Romanian advertising agency to join and build with us the professional background in the Below-The-Line domain.
We find it necessary to increase exposure of BTL discipline and to establish both professional and quality standards in this field . The result would be definitely raising the clients’ level of trust in member agency capacity of implementing efficient BTL programs.
In our vision, CEMS will become a respected professional body in BTL field. This group, formed of member and non-member UAPR agencies, will award the "Professional in BTL" title.